Feb 8, 2019 – The Call

Interim Executive Director’s Report

NEMAA Annual Meeting
February 6, 2019

When we last convened a NEMAA member meeting in October 2018, NEMAA was facing about $60,000 in debt and had just secured a bridge loan for $20,000 for Propel for Non-profits to finish the end of the year. With that loan, and a $10,000 donation from a donor who wished to remain anonymous, we were able to pay all small individual contractors and remain operating with one staff member.

We ended our office lease at Water Bar, and I am currently using the space for storage and mail while working remotely.

We were able to pay back 25% of the Propel loan in December of 2018. Our year end appeal brought in an 83% match of the anonymous funds donated in October.

With a generous grant from the Cedarwoods Foundation, NEMAA was able to produce the 3rd Wintertide Juried Biennial show, which opened here in the Public Functionary space on January 25th. 150 NEMAA artists applied and 30 received studio visits with jurors. The show opened with 20 pieces. We received overwhelmingly positive feedback regarding the jurying process, and I believe we have finally found a biennial model which provides the critique and artistic consideration that artists deserve. NEMAA owes a special thank you to Mike Bishop and Tricia Heuring of Public Functionary for bringing this concept into being and shepherding the artists and jurors through the new process.

As of January 31st, the Propel loan has been paid back in full.

I also put a check in the mail with the first 10% of the outstanding printing invoice to Bolger, which is the priority.

Income – Membership and Ads
The deadline to renew membership in order to be in the printed Directory is February 15th, 2019. Over the last six weeks, membership joins have remained on track in comparison to 2018. In 2018 we had 960 members as of Art-A-Whirl. As of today, February 6th, 2019, we have 350 members renewed for 2019, 21 of which are new members.

Ad sales for the Directory and Magazine have started to pick up as well, as we approach the print deadline. Within the next month, if membership joins remain steady and ad revenue continues at 80% of last years’ totals, NEMAA is poised to see an income of $120,000, which will carry us to Art-A-Whirl and allow NEMAA to pay all remaining outstanding payables ($44,000).

I cannot stress enough the importance of joining and renewing memberships and encouraging others to do the same. Ad rates are more expensive than last year, but we also have the added benefit of publishing online and linking advertisers’ sites, as well as having content that travels well. Both the MSP Airport Foundation and the Mall of America brochure programs have repeatedly requested re-ups of the 2018 magazine.

Typically Art-A-Whirl costs between $160,000-$200,000 to produce, depending on in-kind donations and activities made possible with grant funding. Currently, we are budgeting for the Directory and Magazine, the Art-A-Whirl Map, and contract Volunteer coordinator ($110,000). Add-ons such as police presence, artist demo stipends for materials, and print advertising are not included. There is also currently no budget for the Trolley, which costs about $6,000. The Northrup King Building has generously launched a fundraising campaign for the Trolley attached to their SweetArt show. The final night to visit this show is tomorrow night during First Thursday at Northrup King in the 3rd floor gallery. I’d like to say a special thank you to Debbie Woodward and Alison Price for putting the show together and advocating for the trolley. NEMAA—and the artists of the Northrup King Building especially—are lucky to have them.

NEMAA is also launching the first of our NEMAA Nights art night programming and fundraiser with Bauhaus Brew Labs on the evening of February 21st. Tickets are available now at $12 ($15 at the door) for an evening of fellowship, learning a new skill (origami, courtesy of NEMAA artist Jade Hunyh), and fundraising for NEMAA in a fun and relaxed environment.

The 2019 Budget allows for one full-time staff member until the end of June. In order for staff to remain until the end of 2019, and continue programming such as e-newsletters, social media, workshops and the AutumNE show, NEMAA needs roughly $55,000.

We will be pursing other funding avenues through possible sponsorships, partnerships, and grants. Namely, the Metropolitan Regional Arts Council (MRAC)’s Organizational Development grant for up to $10,000 and the Festival Support grant (also up to $10,000) for Art-A-Whirl 2020.

The Basics:
2019 Current Annual Operating Budget with staff until June: $250,000
Current Outstanding Payables: $44,200
Current Art-A-Whirl Budget: $100,000—$110,000

Includes                                                                            Does Not include:
• Staff Time                                                                      • Trolleys
• Directory & Guide                                                        • Print Marketing Budget
• Maps                                                                               • App
• Contract Volunteer Coordinator                               • Artist Demo Stipends
• Digital Marketing Budget                                           • Police Presence
• Free Metro Transit Passes                                          • Signage

Amount needed to reach the end of 2019 with one staff member from July-December and keep regular services and programming: $55,000.

Directory/Magazine Cover and Sample page
I’d also like to give you a sneak peak of what we’re working on for the Directory. Members will be sorted alphabetically with their mediums and location. The directory will also contain a location list.

And now I’d like to open this up to Q&A.

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